Stop Letting Your Emotions Runaway With Your Business

By Carlene Cai Randolph

Emotions play a significant role in decision making for black female business owners. As with any individual, emotions can influence the way black female business owners perceive and respond to various situations. However, due to the unique challenges and experiences faced by black women in the business world, emotions can have an even greater impact on their decision making.

One of the main ways emotions affect decision making for black female business owners is through the lens of self-doubt and imposter syndrome. Research has shown that black women in leadership positions often report higher levels of imposter syndrome than their white counterparts. A study conducted by the Center for Talent Innovation found that 63% of African American women surveyed said they felt like imposters in their jobs, compared to 44% of white women. This can lead to feelings of not belonging and questioning their own abilities. These emotions can cause black female business owners to second-guess themselves and make decisions based on fear rather than confidence.

Another way emotions affect decision making for black female business owners is through the impact of stress and burnout. Studies have found that black women experience work-related stress at higher rates than white women. A report by the National Women’s Law Center found that black women are disproportionately represented in low-wage jobs, which are associated with high levels of stress and burnout. These emotions can cause black female business owners to make decisions based on short-term relief rather than long-term success.

However, emotions can also have a positive impact on decision making for black female business owners. For example, emotions such as determination and resilience can drive black female business owners to overcome obstacles and achieve success. A report by the National Black Women’s Business Council found that black women-owned businesses have grown by 164% between 2007 and 2018, despite facing barriers such as lack of access to capital and networks. Emotions such as gratitude and empathy can also lead to strong connections and a sense of community among black female business owners.

In conclusion, emotions play a significant role in decision making for black female business owners. These emotions can have both negative and positive impacts on their decision making, but by understanding and managing their emotions, black female business owners can make decisions that lead to success and fulfillment.